Some of the
Search Engine Optimization Consultants would like you to believe that they belong to a secret society of individuals where only they have the inside scoop of how the major search engines crawls and index your website. They would also like you to believe that they can get your website to the top of the search engines' page results overnight, driving massive amounts of traffic to your site, and turn you into an overnight millionaire.
As a Businessman or Entrepreneur, you know for sure that building a business and making it grow to the level where yours is today, did not happen overnight. It took some research, a proper plan, hard work, and a 24/7 commitment to reach it's full potential, and level of success. Getting to the top may have been easy for some, staying there will be hard. The same principles should be applied when engaging a company when it come to your website optimization. What we now know for sure is that getting to the top and staying there does not happen overnight. When allegations of this nature is made, it would be wise to ask for references of Businesses who employ these magicians and call them and find out for yourself if any of it is true. After all you will be paying for their services, and the more transparent they are about their business, the more comfortable you will be in employing them.
It is important to ask as many questions as you can think of, no matter how stupid it may sound to you. That question will require an answer from your search engine expert which in turn will trigger further questions, until you are happy with what you hear. Remember that in succeeding in business, you never left anything to chance. Why start now?
On the flip side, we have to understand that the search engine optimization consultant is selling a vital service to the success of your online business. Their first reaction is to meet your requirements, and those requirements are evident in the quality of the questions you would ask, and the most asked questions are:
1. How much is it going to cost me?
2. How soon will my site reach number One on the search engines results Page?
3. How much traffic can I expect, and how soon?
The most asked questions to your Internet Marketer should be:
1. Who are you linking my website to?
2. Paid for links and link farms are a shortsighted practises, and it can get your site banned from the search engines if discovered. Are you willing to take that risk? How well are my keywords and key phrases distributed across my site?
3. How relevant are the linked sites content to mine?