Your site may be getting good levels of traffic and it may be well-ranked with the search engine result pages, yet, if you are simply not getting the enquiries or sales you are expecting, then it’s ineffective. That means your site is not converting its visitors into sales. This may be due to a number of reasons ranging from site’s design to bad navigation structure to placement of forms.

The ultimate of any website is to engage visitors, enticing them to convert. Depending on your website, visitor conversions take many forms-it might be filling out a form for more information or requesting a whitepaper or something of that sort. What they have common is -getting additional information about your visitors while engaging them in your site for quite some time.

Your website conversion is directly related to your business profitability. Testing and tracking your site design, color, products, product placement, and form placement are some of the ideal ways for pumping up those sales and website conversion rates.

Encouraging your visitors to fill a form, whether they are buying a product/service or subscribing to a newsletter, generates valuable leads. Improve your form and form submissions resulting in more leads and more business without increasing your marketing budget.

Improving leads and sales conversion typically involves enhancing or modifying a website’s design and copy. Website conversions depend on a thorough assessment of your marketing strategy-price, promotion, product and placement.

Conversion rates vary from sites to sites. One thing to remember is that once the visitor is at your website, your goal is to convert him/her-to turn him into a buyer or a lead. By collecting their email and other relevant information, you can open up a communication channel that will be vital to your success. Form placement is a very important factor that increases your website conversion.

If your website is not hitting these conversion rates, you should focus on improving few things on your website such as:

1. Form placement-The form that collects the user information should be placed in an appropriate place on your website and should be accessible from every page of your website. On the home page, the form should be above the picture and all and a bold headline should be used to direct the user to fill the form out.
2. Give your user an enticing offer- A well-designed website that has a great offer that entices the user to enter their personal information and a well-designed form can convert most of your visitors into leads. Give your visitors a reason to fill out your form like give them something for free-either a free quote, free newsletter, free service if they fill it out.
3. Keep your form easy to use- There is always a substantial risk of losing your visitors before they submit their contact information. It is therefore, very important to make it as simple and short as possible. You have to limit the number of fields the user has to fill out to only those that are most pertinent. Think like a user and act accordingly.
4. Make the form button say something, which entices your users. All forms have a button below the form that the user is supposed to click once they finished filling contact information. Instead of ‘submit’, you can choose words like ‘get your free newsletter’ or ‘get a free quote’, which may help your users to press the button.

Your aim is ultimately conversion. Placing too many fields on the landing page form may reduce conversion. Let the user to fill only important contact details say name, email id and phone number.