Broadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs. The usage of broadband services increased by 6 times from 2001 to 2008 as people are now considering broadband access as a necessity rather than an optional service.Broadband Yields $32 Billion to Consumers
Broadband consumers are increasingly getting benefits from its usage in various aspects of life. The benefits when measured in monetary terms amounted to $32 billion for the year of 2008. The study reveals that American households now consider Internet access more as a necessity as it is helpful in areas like education, health, work, news, entertainment and civic affairs.Broadband Beneficial Than Other Internet Services
Broadband services are highly beneficial than the dial-up or mobile-wireless services as they are enabling consumers to get more benefits faster and cheaper. Broadband facilitates services like entertainment, educational opportunities, and social networking that serve as powerful tools for consumers. Broadband at home value higher speeds over 40% more than those who have only home dial-up connections.Broadband Usage Increases to 66.6 Millions
Broadband usage increased from 10.4 millions in 2001 to 66.6 millions in 2008. According to Pew research, the usage increased as it facilitates everyday services with higher speed. Once people use these services they understand the immense value it can add to their lives. This increase yields future benefits like power saving, communication about health status and potential treatments and effective web tools to manage daily activities that are not possible earlier.Broadband Usage Increases across All Age Groups
There can be no comparison among the groups using the broadband but there is a considerable increase in usage in each group from Sr. Citizens to high school graduates when compared to 2008. The sharpest growth in home broadband adoption has been among population groups with below-average usage rates such as senior citizens, rural residents and low-income households. This is a sign that reveals that broadband is no more believed as the technology of the youth or geeks and is becoming mainstream.
Broadband started giving back benefits similar to any other basic necessity such as good state highways. Realizing this, people are adopting broadband faster and getting benefits such as Communication and Information access that are not possible earlier. They are embracing broadband rather than cutback even in a recessionary period unlike mobile connections or cable TV service, which is a welcome sign.
Marvist is an online advertising agency
providing Internet marketing strategy
consulting to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.