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Email Marketing: don’t get caught in the cull
http://www.article-book.com/articles/1435/1/Email-Marketing-dont-get-caught-in-the-cull/Page1.html
carpinteyroapx carpinteyroaruPY
 
By carpinteyroapx carpinteyroaruPY
Published on 08/4/2009
 
Measuring the value of an email marketing campaign can be tricky. Customer retention is difficult to quantify, and a high click-through rate is perhaps not its main purpose.