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Mission, Vision and Purpose – A challenge to strategic planning thought
http://www.article-book.com/articles/1468/1/Mission-Vision-and-Purpose--A-challenge-to-strategic-planning-thought/Page1.html
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By pssweqzr psswextjMS
Published on 08/7/2009
 
Most popular textbooks on strategic planning, and most strategy consultants, advise chief executives to start the planning process with a Mission or Vision Statement, or both. There are three reasons why I strongly disagree.