The art and science of link building
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Mary black
By Mary black
Published on 04/27/2011
There is no magic bullet to search engine optimisation – no one
miraculous technique that will guarantee you high search result
rankings in an instant.Rather, the most effective, enduring SEO
strategy usually consists of a series of techniques taken over a
measured period of time.
There is no magic bullet to search engine optimisation – no one miraculous technique that will guarantee you high search result rankings in an instant.Rather, the most effective, enduring SEO strategy usually consists of a series of techniques taken over a measured period of time.
One such technique is known as link building. At the heart of link building is the content evaluation technique employed by at least one major search engine known as “link popularity”. Link popularity is the process of apportioning a higher weighting in search results to sites which have a large number of links to them (inbound links) as compared to sites which have fewer such links. In other words, the more links to a given site, the more likely it is to get a higher search result positioning.
Bearing this in mind, some site owners, and more dubious SEO practitioners have, in the past, exploited link popularity to gain artificially high rankings. For instance, they may have entered reciprocal link arrangements with other companies, meaning that both sites link to one another, with the idea that both gain some SEO boost rather than none. Another shady practice has been to flood blogging sites with artificial blogs that contain nothing but multiple links, anything to ensure that a site gets a high volume of inbound links.
The search engines have got wind of such practices in recent years and become skilled at detecting them, penalising the perpetrators accordingly.However, here at SEO.co.uk, a reputable SEO services company, we take a professional and organic approach to link building, sticking to recognised standards. We create reputable one-way links to your site, using directory submissions, blog comment posting, and other tried and trusted techniques. When it comes to high quality link building for the generation of successful search engine rankings you can rely on us.
One such technique is known as link building. At the heart of link building is the content evaluation technique employed by at least one major search engine known as “link popularity”. Link popularity is the process of apportioning a higher weighting in search results to sites which have a large number of links to them (inbound links) as compared to sites which have fewer such links. In other words, the more links to a given site, the more likely it is to get a higher search result positioning.
Bearing this in mind, some site owners, and more dubious SEO practitioners have, in the past, exploited link popularity to gain artificially high rankings. For instance, they may have entered reciprocal link arrangements with other companies, meaning that both sites link to one another, with the idea that both gain some SEO boost rather than none. Another shady practice has been to flood blogging sites with artificial blogs that contain nothing but multiple links, anything to ensure that a site gets a high volume of inbound links.
The search engines have got wind of such practices in recent years and become skilled at detecting them, penalising the perpetrators accordingly.However, here at SEO.co.uk, a reputable SEO services company, we take a professional and organic approach to link building, sticking to recognised standards. We create reputable one-way links to your site, using directory submissions, blog comment posting, and other tried and trusted techniques. When it comes to high quality link building for the generation of successful search engine rankings you can rely on us.