Why PPC when you SEO
http://www.article-book.com/articles/5934/1/Why-PPC-when-you-SEO/Page1.html
Charlie Board
n/a By Charlie Board
Published on 04/16/2010
If the whole point of search engine optimisation is to get free, organic traffic from the search engines, why are so many companies incorporating PPC into their SEO campaigns?
Why PPC when you SEO
If the whole point of search engine optimisation is to get free, organic traffic from the search engines, why are so many companies incorporating PPC into their SEO campaigns? It might seem at odds to have a paid advertising campaign operating alongside your SEO, but using pay per click campaigns as part of your optimisation strategy can produce some great results.
The reason lies behind internet market behaviour. Although the most traffic your site is likely to get will come from the search engines, there's a lot of competition in the listings. Even with a great SEO campaign, you can't guarantee that your site's link will be in the prime spot for your keyword. Using careful PPC management, however, you can guarantee that your PPC ad is in the best spot possible, giving you increased control over your site's search engine visibility. Talk to us at Click Consult about pay per click management.
This increased visibility has a secondary effect if your SEO campaign has done its work. Internet users are just as susceptible to the market saturation effect as anyone else. If your site has a presence in the search engine results for their search, and also appears in the side bar or main banner for that page, you've reached them twice with your marketing message. This establishes their relationship with your business, and increases the likelihood of their clicking on one or the other of your links.
Internet marketing requires a multi-faceted approach. No campaign is as effective by itself as it would be in connection with other campaigns. Many companies incorporate other marketing approaches when first working on their SEO, adding strength to the first months of their campaign. PPC is one of the best companions for your site optimisation when it comes to presence in the search engines.
The Article is written by clickconsult.com/Pay-Per-Click.html/ providing ppc management and pay per click Services. Visit http://www.clickconsult.com/Pay-Per-Click.html/ for more information on clickconsult.com/Pay-Per-Click.html/Products & Services.
The reason lies behind internet market behaviour. Although the most traffic your site is likely to get will come from the search engines, there's a lot of competition in the listings. Even with a great SEO campaign, you can't guarantee that your site's link will be in the prime spot for your keyword. Using careful PPC management, however, you can guarantee that your PPC ad is in the best spot possible, giving you increased control over your site's search engine visibility. Talk to us at Click Consult about pay per click management.
This increased visibility has a secondary effect if your SEO campaign has done its work. Internet users are just as susceptible to the market saturation effect as anyone else. If your site has a presence in the search engine results for their search, and also appears in the side bar or main banner for that page, you've reached them twice with your marketing message. This establishes their relationship with your business, and increases the likelihood of their clicking on one or the other of your links.
Internet marketing requires a multi-faceted approach. No campaign is as effective by itself as it would be in connection with other campaigns. Many companies incorporate other marketing approaches when first working on their SEO, adding strength to the first months of their campaign. PPC is one of the best companions for your site optimisation when it comes to presence in the search engines.
The Article is written by clickconsult.com/Pay-Per-Click.html/ providing ppc management and pay per click Services. Visit http://www.clickconsult.com/Pay-Per-Click.html/ for more information on clickconsult.com/Pay-Per-Click.html/Products & Services.