All of the SEO advice floating around the internet begins with one thing: the absolute best place to start from with SEO is with a site that has SEO built in on the ground level. Saying this is all very well, but what does it mean? What, exactly, is a site with SEO on the ground level? It isn't always possible to consult an SEO professional before you build your site, but awareness can save you a lot of time and money.
Step 1: the itch If you're truly invested in building optimisation into your site, you should consult a professional while the site is in the planning stages. Although web designers often have some knowledge of SEO, this knowledge is usually imperfect and in some cases can do actual harm to your SEO plan. The SEO advice you really need for site design is from an optimisation specialist.
Before any design work is done, it's a good idea to plan which keywords you're going to target, which points in your industry you're going to focus on, and other SEO targets. You can talk to our experts at SEO Consult about this point of SEO planning.
Step 2: weaving SEO into site design Once you've got some basic SEO information, you can weave it into your site design. Although some of your SEO work can be done while you build, it's best to carry out keyword research before any design is done. Having your keyword list on hand can be very handy when designing the architecture of your site.
Step 3: following through on search engine optimisation advice The third, and just as important, stage of SEO for a new site is to follow the SEO advice you have been given. Many companies put SEO out of mind after the initial stage, but it's vital to maintain your SEO plan.
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