Let us discuss more about MMS marketing practiced on mobile phones. Marketing using mobile phones can be done in a number of ways as mobile phones offer a number of methods of communication. Yes, mobile phones offer you MMS and MMS facilities along with the call and talk option. So, marketing companies can use either of the three.MMS marketing via the short message service is relatively new but has received widespread response in most parts of Asia. This is found to be completely better than the email advertising option where most of your emails are filtered making them land in the spam folder which is hardly noticed by people. Also the mobile marketing association has channeled a number of guidelines which makes it a far better option of marketing. Other forms of MMS marketing are popular as well. Multimedia message service has also had its share in mobile marketing. Though this option is not so very popular in most parts of Asia, it is extremely famous in other countries mostly in the Europe and America. The only requirement for mobile phones to receive multimedia messages is having a color screen which is now present in almost all mobile phones in most parts of the world. When sending MMS text messages, marketers must adhere to FCC requirements. As a best practice, recommendations established by the Mobile Marketing Association (MMA) should also be followed.

FCC rules prohibit the following:

Unsolicited phone calls made to consumer mobile phone numbers and business mobile numbers

• Calls made for any purpose-whether or not a solicitation is involved or not-including sales, transactional, polling, and survey calls
• Unsolicited phone calls made by for-profit and nonprofit organizations

The FCC considers an MMS text message to be similar to a cellular phone call since the recipient pays for incoming messages. Therefore, the FCC prohibits sending unsolicited text messages to any mobile phone number, even if the marketer has a pre-existing relationship with the called party. FCC guidelines regarding the type of express consent (i.e. written, verbal, or on-line registration) marketers must obtain prior to calling a wireless device are not specific; marketers must only be able to prove the consumer or business specifically consented to receive calls or texts at a certain phone number. However, the guidelines established by the MMA and individual carriers are much different.