What makes a restaurant immensely popular among its customers? Apart from good food and relaxing ambiance, what makes guests flock to a restaurant is its pricing of dishes. Gone are the days when one had to settle for cheap options, as cost of food at high-end restaurants would cost a fortune. However, the rise in the number of food outlets in the country has led to meticulous pricing policies of restaurants in order to sustain old customers and attract new ones.  

One of the major factors that add to the profitability of most food-chains, even after reduced rates, is the firm grip on portion control. Expert chefs know exactly how much ingredient to be added in every dish. This avoids unnecessary wastage of food items, which is known as Portion control. No doubt, staff of any restaurant has to undergo a rigorous training session before commencing their actual job at the workplace.

The next reason why restaurants are offering lucrative discounts and slashed prices on various delicacies is the balance of expensive and inexpensive food items. Street stalls/kiosks continue to dominate the foodservice market in India, however, with international entrants and presence of pizza foodservice and other fast food outlets have gradually transformed the eating habits of India’s middle class consumers. The pricing strategies are decided keeping the masses into consideration and their affordability. Hence, the concept of lavish foreign cuisine that was termed rare earlier is fast disappearing.

Visiting a restaurant was only related to an occasion earlier. However, with the emergence countless food joints and dishes offered at highly affordable prices, eating out has no more remained a fancy thing. The rise in income of the middle class and a continued robust economic growth are some of the other factors that have led to the increase in the number of people visiting restaurants more often. Hence, to cater to the growing demands and survive the tough competition, food outlets have to offer proper pricing to their customers. Especially, office goers find it more convenient to place an order for lunch or dinner from the nearest food joint, instead of going through the daily hassle of carrying Tiffin. Family outings and dinners have now become common as compared to earlier.  

Mc Donald’s, Pizza Hut, KFC, Nirulas, Café coffe day, Barista and Dana Choga are some of the few names that have transformed the face of restaurant dining in India, making it poised for a new growth phase.