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How To Publish A Book To Generate Sales Leads
Bob Burnham
Bob Burnham started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, CDís and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to Bobís keen sense of identifying the hidden opportunities in their businesses.  
By Bob Burnham
Published on 04/1/2008
Owning and operating a business can be tremendously satisfying. You have the ability to work for yourself and make your own rules. One of the downsides to owning a business is the financial stress associated for being directly responsible for your own income. A 9-5 employee can to a certain degree count on that weekly paycheck, a business owner does not have that luxury. A business owner's success depends on their ability to make sales. For many, sales are the least desirable aspect of being a business owner. It means knocking on doors and making cold calls, the majority of which end up in rejection. Publishing a book can literally end the need to go out and get sales. Here's how.

How To Publish A Book To Generate Sales Leads
Writing a book will end cold calling. Imagine talking to a potential customer and being able to say, "Let me give you a copy of my book." This is a huge selling point. They may never actually read your book, however simply because you have one tells your prospective client you are an expert in your industry and you are so confident in your knowledge and abilities you have written a book on the subject. Seriously, would you rather do business with a company you know nothing about or a company who has written a book on the subject? Most of us would rather go with a company who has written a book, we are more comfortable with them. We are instantly more confident in their skills. Your customers will be too. In fact, I have know business owners who simply had to say "let me send you a copy of my book," and the potential customer made a purchase on the spot. They did not even have to see the book, just the mention of publication was enough to give them confidence.

Writing a book will bring customers to your door. Having a book available and on the market will bring customers to your door. For example, imagine you are exploring the possibility of running a marathon. You buy a book or two on the subject. During your training you decide you need more help getting proper form so you go back to the author of your book, visit their website and book a weekend training camp with them. Now if you had not read the book, how likely is it you would have booked their particular training camp? Not likely. The same is true for your customers. Regardless of your business, when people read your book they will look to your for more information. It does not matter if you run a product oriented business like selling running shoes or a service related business like fitness training, the concept works the same. You won't have to pound on doors to make sales because customers will be pounding on your door.

Writing a book will open up opportunities for you and your business. Continuing with the same example from above, the fitness trainer writes a book and runs marathon training camps. The book catches the attention of a television producer, a news program, or maybe even the manufacturer of a running product like shoes. They contact you and offer you an opportunity. Maybe you are asked to be an expert on the local news, maybe you're offered a radio or television program or maybe your name is attached to a new product. All of it means more money for you and an expansion of your business and your company name.

There's no doubt about it, a book can eliminate the stress associated with HAVING to make sales. When you write a book, sales will automatically happen and you can focus on the more interesting tasks of being an entrepreneur - namely growing your business!

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Bob Burnham
Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book"

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