Writing a book will end cold calling. Imagine talking to a potential customer and
being able to say, "Let me give you a copy of my book." This is a huge selling point. They may never actually read your book,
however simply because you have one tells your prospective client you are an
expert in your industry and you are so confident in your knowledge and
abilities you have written a book on the subject.
Seriously, would you rather do business with a company you
know nothing about or a company who has written a book on the subject? Most of us would rather go with a company who
has written a book, we are more comfortable with them. We are instantly more confident in their
skills. Your customers will be too. In fact, I have know business owners who
simply had to say "let me send you a copy of my book," and the
potential customer made a purchase on the spot.
They did not even have to see the book, just the mention of publication
was enough to give them confidence.
Writing a book will bring customers to your door. Having a book available and on the market
will bring customers to your door. For
example, imagine you are exploring the possibility of running a marathon. You buy a book or two on the subject. During your training you decide you need more
help getting proper form so you go back to the author of your book, visit their
website and book a weekend training camp with them. Now if you had not read the book, how likely
is it you would have booked their particular training camp? Not likely.
The same is true for your customers.
Regardless of your business, when people read your book they will look
to your for more information. It does
not matter if you run a product oriented business like selling running shoes or
a service related business like fitness training, the concept works the
same. You won't have to pound on doors
to make sales because customers will be pounding on your
Writing a book will open up opportunities for you and your
business. Continuing with the same
example from above, the fitness trainer writes a book and runs marathon
training camps. The book catches the
attention of a television producer, a news program, or maybe even the
manufacturer of a running product like shoes.
They contact you and offer you an opportunity. Maybe you are asked to be an expert on the
local news, maybe you're offered a radio or television program or maybe your
name is attached to a new product. All
of it means more money for you and an expansion of your business and your
There's no doubt about it, a book can eliminate the stress
associated with HAVING to make sales.
When you write a book, sales will automatically happen and you can focus
on the more interesting tasks of being an entrepreneur - namely growing your
For Your FREE MP3
How To Make A 6 Figure Income Writing & Publishing Your
Go To: Book
Entrepreneur, Consultant and # 1 Amazon Best Selling Author
of "101 Reasons Why You Must Write A
For Information on How to Write and Publish your Own Book go
to Expert Author - http://www.expertauthorpublishing.com