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Publishing A Book, 10 Money Saving Secrets
Bob Burnham
Bob Burnham started his carpet cleaning business in 1976 and quickly built it to 26 locations across Canada. By the time he was 30 years old he had 600 full and part time employees and did over 6 million dollars in annual sales. Bob sold all the locations across Canada and retained only the British Columbia locations, which were expanded into Flood and Fire restoration and are still operating successfully today. Through both the marketing of his fire and flood companies and franchising Bob has developed many marketing strategies that have propelled profits both for his own businesses and many other who have come to him for help. Bob spends tens of thousand each year on seminars, CDís and is a voracious reader to help both his companies and others achieve massive success. Many of the people he has worked with have had success on many levels due to Bobís keen sense of identifying the hidden opportunities in their businesses.  
By Bob Burnham
Published on 04/1/2008
One of the myths about self publishing is that it is expensive. The truth is, many self published authors have published for little or nothing out of pocket. That means every single cent earned is profit. Learn how to self publish for next to nothing, or even for free...

Publishing A Book, 10 Money Saving Secrets
If you have ever looked into publishing a book, you may have found that an abundance of the information makes it sound like writing and publishing a book is a very expensive endeavor. This does not have to be the case. You can write and publish a fantastic and well received professional book, without breaking the bank or taking out a second mortgage on your home. In fact, some people have even found a way to publish a book for free! Here's how to save money writing and publishing your book:

Money saving secret #1 Get others to write the book for you. This may sound sneaky, however many successful authors have used this tactic quite successfully. We are not talking about paying a ghostwriter, we are talking about asking experts in the field to contribute. For example, Chicken Soup for the Soul books are collections of inspirational stories written by others. The Secret, is a collection of information from experts in manifestation and the Law of Attraction. Experts will often gladly contribute to your book in exchange for the ability to put their contact information in the book. It is excellent marketing for them and a product for you.

Money Saving Secret #2 Use information you have already written. If you have written articles, reports, and even blog posts these can be collected and organized to create a book. All you will spend is time organizing the material into a cohesive package.

Money saving secret #3 Interview experts. One excellent way to provide value and create a book is to interview experts in your field and organize the transcripts into an easy to read and logical manner. Transcription generally costs about $2.20-$3.00 per minute depending on the transcriptionist and their level of service, some simply transcribe and others will edit the document to make it read well. Regardless, this simple process makes writing and publishing a book very cost effective and it takes no time at all.

Money saving secret #4 epublish. Printing costs money. Distribution costs money. Many successful authors decide to first publish their book electronically. This means customers can quickly download the book onto their computer. Many customers actually prefer to get their information in this format however if you are determined to see your book in print, consider funding the printing with an electronic first run. You may find that it sells so well as an e-book that printing it does does not make sense.

Money saving secret #5 Create a joint venture. Partner with an expert writer or if you do prefer to write the book, partner with an expert marketer. Joint ventures are excellent ways to split the costs of publishing a book. When seeking a joint venture partner, make certain to find someone who has strengths where you have weaknesses. For example, if you're a good writer then find a partner who is an excellent marketer and you both split the profits.

Money saving secret #6 Partner with a company to pre-purchase your book in exchange for promotion in your book

Money saving secret #7 Promote affiliate products to cover the price of publication. Promoting products, and receiving a percentage of the sales, is a great way to fund the printing and marketing of your book. Simply including a link in your book or on your website will initiate the affiliate income process. Remember to only promote products that are relevant to your book's topic and are products you would use yourself.

Money saving secret #8 The more you print the cheaper the cost per book. Printing operates just like any other business. The more you buy, the cheaper it is. Of course, when exercising this strategy, make sure you are confident you can sell what you print and make sure you have a safe place to store all those books!

Money saving secret #9 Use technology to make distribution easy. For example Amazon offers distribution and instead of charging you, they take a portion of your sale. This can easily be made up by increasing the price just a touch. Clickbank also makes it easy and economical to distribute your e-book.

Money saving secret #10 Take advantage of open source products. For example word processing, website design and hosting, and even accounting software, all a vital part of becoming a successful publisher, don't have to be expensive. If you buy software products to handle all of your publishing tasks it can cost you thousands. Open source is free.

Writing and publishing a book does not have to be expensive. True, it may take a little creativity but when you have all those dollar signs at the end of the road it's worth a little creative time to make it work.

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Bob Burnham
Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book"

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