Broadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs.

‘Online recommendations’ are becoming one of the trusted forms of advertising for a major section of online customers. According to Nielsen, 70% of the people surveyed globally said that they trust ‘Consumer opinions posted online’. More over, 90% said they trust ‘Recommendations of people they know’.

The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments.

Paid search took a hit in April 2009, with a decline of 26% in its search traffic share. Recent report from Hitwise shows that search traffic from paid listings is not in pace with the overall search traffic.

Performance of an organization as a single unit is important for any business success. Structure, process, and culture are the key ingredients in the success of an organization. Focusing on the consumer by combining these three inevitable elements is a good way of surviving and exceeding competition.

Marijuana is considered as one of the most commonly used illicit drug by teens. According to a report released by US government in May 2008, around 35% of the 2 million depressed teens used an illicit drug (including marijuana) in 2007. Another 18% of teens who were not suffering with any depression also have used an illicit drug, adding up to the number of drug abused teens. Marijuana abuse has a tremendous impact on a teen’s life.

Blogging has created a revolution in the web world to a great extent. The features like personal writing, instant publishing system, easy updates and simple maintenance made blogs popular. Businesses find blogs as a potential tool to represent their organization in a positive mode.

The core search query volume of Americans in April 2009 reached 14.8 billion, according to comScore. Google leads this vast search query volume, in terms of search market share, with Yahoo following it. Americans have increased using lengthy search queries, over the past year.

Many organizations consider pre-employment drug screening as an effective strategy to save their workplace from unwanted conflicts due to the drug abusers. Pre-employment drug screening is a proactive measure companies take to maintain high productivity environment. It helps them to make the workplace safer, and their employees free from frequent sick leaves and to prevent drug abuse on the job.

The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind.