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A Web portal ,also called as, public portal refers to a Web site or a web service that provides a wide array of services and functionalities, like forums, online shopping malls ,

What is Web 2.0?

It’s about using the Web collaboratively — sharing and mixing up information and resources — so moving on from the first generation of the Web, which was more about using websites just to publish content and sell things.
Representation of a firm or organization on the Internet is one of a website's vital jobs. Effectively explaining the company's goals and its motives provides essential support for all other website goals.