Johns Nesa
Johns Nesa is a freelance author who has the vast knowledge in bulk email marketing and email marketing software. For more information on email marketing she suggests you to visit: http://www.wizemail.co.uk
Articles by this Author
Email Marketing: don’t get caught in the cull
- By Johns Nesa
- Published 08/4/2009
- Internet Online
- Unrated
Measuring the value of an email marketing campaign can be tricky. Customer retention is difficult to quantify, and a high click-through rate is perhaps not its main purpose.