Brand marketing online should keep an eye to the development of the mobile communications apps, be engaged with social networking sites to maintain the pace with industry and competitors. The more the research, the more is innovation and more will be opportunities. So get into the game as early as possible, there is lot more space available for new ones.

It turns out that these days most of us are using social media in some way or another. Though it is not used by whole population but then too, the number of people using it are in large number.

Being so much addicted to internet do we have privacy anymore? Even if I don't use facebook or twitter myself that much, it is likely friends or family do. Many of us are concerned about our online identity, though we don't have any control on others posting pictures and information about us.

Do you think that creating a stunning website and merely publishing it on the Internet is enough to gain a recognizable place on the web. What if the knowledgeable content and resourceful blogs on your website remain idle and are not visible on the Internet? It is something like you have the guts and the power to bring a change but don’t know the way to do it. Therefore, you gotta show what you've got 'coz it is rightly said, “it only sells when you present it”.

The buzz around online media is getting more hype day by day because every second person is using the online media in one or the other way. In this era of neck to neck competition ,one needs to be very keen about the market scenario if he/she wants to exist. Darwin’s Theory “Survival of the Fittest” is the basic need for any organisation to sustain in the market. They must know what are the current trends and what’s going to be the potential trends in the market. How they can convert the demands of customers into reality? What are the approaches through which they can imprint their digital footprints? So many questions and so many answers . But in my view the first and foremost thing which needs to be done is- You should be vigilant so as to monitor the market constantly and act accordingly.

Don’t you think that we, today, are dependent on social media for all information we need, in our day to day life? For every damn thing we don’t hesitate to take the lift from the so called social media. From a diaper suggestion to securities investment, from sunscreen lotions to bridal jewelry, for everything we need assistance. Whether it’s the need for travel guides or a suitable match for marriage, we look forward for the solutions sitting on our couch which makes us even more reliable to social networking sites.

Social media, In accordance with the Abraham Maslow Need Hierarchy Theory has been found largely related to various external and internal factors of production in an organization so as to optimize the use of resources and profit generation. Cost Savings, Revenue Generation, Customer satisfaction, Employee satisfaction, Innovation culture and Organizational agility are the areas where marketers are applying the theory in one or the other way to lead their way to success.

I bet you agree with the fact that our writing skills have changed a lot since we started communicating on social media. Many new forms of otherwise long words and sentences have evolved which are actually not correct as per the language grammar but make sense in the internet world.The authenticity of the language, we write in, is completely ignored while making status updates and comments on Facebook, Twitter or other social networking sites. But it’s indigestible from a professional point of view while updating or blogging on corporate websites.

In case you don’t know what is ghost blogging, let me give you a brief idea – writing articles, blog posts, generating content for media publicity and selling them to other's to be published under a different name. Do you think it's ethical for the corporates to hire a blogger to write for them? Is it right to take the credibility of other person's work and do you agree with the fact that the absolute fundamental of business is to satisfy the customers?