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Types Of Blog Postings

Blogging is becoming one of the most popular online activities. To some extent, the versatility and variety in the blog postings done online, contribute to the popularity of the blogs. The present types of blog postings are not even imaginable a few years before blogging actually started. This has led the online population to adopt blogging as their favorite past time.
Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online.
The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses.

Best Practices Of Business Blogs

Many organizations have recognized social media as a powerful source to increase customer base. Businesses have adopted blogging as a very powerful marketing tool to leverage their business in the competitive world, which led to business blogging.
The culture of blogging is slowly evolving in businesses. The term ‘business blogs’ is now seen in marketing campaigns of many businesses. It can be to communicate with the customers or to provide knowledge to the employees; business blog is proved an efficient method for many businesses. But it is as important to maintain a blog efficiently as creating one.
The easy and inexpensive access to the blogging has made it a popular online activity. Blogging has many purposes such as expressing views and opinions, earn money, informative, corporate blogging etc. This resulted in the creation of millions of blogs on the internet.

Managing a Corporate Blog

Many organizations are evaluating the online presence through blogs. Corporate blogging is a low cost alternative against traditional marketing strategies. The main advantage of corporate blogging is to help companies in strengthening relationships with targeted group of audience.
Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget.
US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales.

Purpose of Creating a Blog

A blog is an online journal that allows post information, opinions, thoughts and other material online. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important feature of the blogs.